The New Yorker launched its mobile app this week, offering its first issue free.
Condé Naste’s flagship weekly arts and culture magazine offers all the content from the print publication, plus audio and video content that had previously only been offered in the tablet edition of the publication.
The iPhone app aims to offer improved social networking functionality, to make it easier for users to share content through Facebook, Twitter and Google+. The launch of a mobile app adds to the publication’s stable of digital products including the tablet editions which launched in 2011, offering digital content on iPad, Kindle and Android.
Editions of the magazine may be downloaded to a phone individually and take up around 30MB. Downloading an edition over an average speed wifi connection takes around two minutes and content can be read offline.
Stories are viewed in vertical format only. The main navigation interface is controlled by holding a finger against the touchscreen to bring up a scroll bar which allows you to move swiftly around the publication.
The app launches with a tongue-in-cheek video starring comedian and filmmaker Lena Dunham and Mad Men’s Jon Hamm giving an introductory guide to the app (above).
Individual editions are priced at $5.99 (around £3.80) or $59.99 for an annual subscription.