Time Out, which launched in 1968 is set to become a free title. The changes are said to involve a reduction in listings in the print edition and more content, such as features and reviews, funded by advertising. Time Out London’s editor in chief Tim Arthur said, in an interview with The Journalism Foundation’s editor Arion McNicoll, that the changes would not result in job losses. The move to free comes after a sustained period of decline in circulation throughout recent years, falling from 87,308 in the second half of 2007 to 55,032 by the end of 2011. Compare this with the average circulation of London’s free magazines: Shortlist 520,000. Stylist 425,000. Simultaneously Time Out has launched a free iPad app in both London and New York in a further push towards digital. David Pepper, chief commercial officer of Time Out, said: “The business has been delivering strong traffic online and achieving 70% digital revenue growth year-on-year.”
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