MySpace has announced its fourth major redesign in an attempt to stem its steady decline after an early peak in 2005.
The site, which has released a video showcasing the new design, now places music at its core. According to MySpace, users will have access to 42 million songs, which will make it the largest library of online music and a competitor for Spotify.
The navigation panel will feature a Discover tab, similar to Twitter, which will allow users to view which artists, songs, radio stations, information and mixes are trending. The items can then be dragged into personal folders.
A message on the MySpace website stated: “we’re staying true to our roots in one important way – empowering people to express themselves however they want.
“So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.”
MySpace has stopped allowing users to design their own profiles instead offering a more standardised design that takes inspiration from sites such as Pinterest and Tumblr.
The social network hopes to tempt users back after nearly a decade of steady decline.
In February 2004, 1 million people had registered for MySpace. By November that year, the number of users had grown to over 5 million.
In July 2005 Rupert Murdoch’s News Corporation bought Intermix Media, who owned MySpace at the time, for $580 million. At this point MySpace was “the fifth most-viewed internet domain in the US” according to the BBC.
In December 2008, MySpace had 75.9 million unique visitors in the US, but in 2009 that figure shrank by 4 per cent. Despite a site redesign in 2010in which MySpace rebranded itself as a “social entertainment site”, by January 2011 it had lost 500 employees, almost half of its workforce.
MySpace was sold in June 2011 to online advertiser Specific Media for $35 million, 6 per cent of its original purchase price.
New Corp’s chief executive Rupert Murdoch told shareholders last year that the 2005 acquisition of MySpace was a ‘huge mistake’ and the social network was mismanaged ‘in every possible way’.